![drake more life album marketing drake more life album marketing](https://www.onlyinfotech.com/wp-content/uploads/2018/07/Drake039s-039Scorpion039-Breaks-Single-Day-Streaming-Record-on-Apple-Music-750x430.jpg)
#Drake more life album marketing full
Kanye took a different approach, opting to launch a full takeover in the city where Drake is from, Toronto.īoth campaigns make use of striking creative to get their message across, but that creative succeeds in large part because of the context in which the ads are delivered. Drake did something brilliant in his ads, announcing every artist featured on his album with a billboard in the city they hail from.
![drake more life album marketing drake more life album marketing](https://cdn.shopify.com/s/files/1/0454/5616/2972/products/2701_t-shirt_detail_final_220615_e9764165-8364-4840-ac44-8312a05dd2ea_1200x1200.jpg)
A big part of Drake’s and Kanye’s campaign successes is that at the core of these campaigns was strong contextual and targeted content. For that reason, what better place to start your viral messaging than with out-of-home, a medium that both exists in the real world and has great potential to go viral in the social space? Context is EverythingĬontent is king but context is God. But social media still exists, largely, as a commentary on the real world. Right now, it’s social platforms like TikTok and Instagram that have most prominently harnessed the creativity of users and brands to become hubs for attention and interaction. With the democratization of media, there was an epic rise in powerful creative content that provokes moments that go viral and adds competition in the demand for people’s attention. It goes back to the age-old motto that you hear from every marketer under the sun, and which is now more relevant than ever: content is king.